Recruiting Trends 2019

October 28, 2018

When you need to improve the recruitment strategy, there are numerous trends that can impact the process significantly. So, to help you out, we have come with trends you should implement as early as possible. If it’s too late, then you might lose and be left behind. Let's start with our list of recruiting trends for 2019...

Recruitment Marketing

A strategy revolving around recruitment marketing is based on the marketing tactics. While companies seek a solution to overcome challenges, the management team adopts new practices which can attract talent. Primarily, recruitment marketing is a subset of talent acquisition comprising of awareness, consideration and interest.


Some companies are already using chatbots for connecting with candidates, screening and interviewing them with certain questions. As they seem worth in the earlier stages of the recruiting funnel, they would change process pertaining to employee training and onboarding. Besides, the chatbots can assist in scheduling leaves rather than logging into the HR Management System. In case of an emergency, the employee can inform the HR executive about the issue through the chatbot.

Inbound recruiting

Inbound recruiting can be referred as a recruitment marketing strategy in which the HR professional is proactive in attracting and engaging candidates. The switch from outbound to inbound marketing is evident because it doesn’t seem an effective way to get in touch with candidates and offer an open position. Inbound recruiting is surely the upcoming trend if the recruiter is looking for a long-term solution and would like to take the hiring strategy a step ahead.

Artificial Intelligence

Artificial Intelligence is sure to transform recruitment in 2019. For instance, candidates can be sourced by going through data presented through a portfolio, social media profiles, and resumes posted online. The process can be automated in a better way when HR executives have to deal with bulk hiring. Candidate matching is yet another area where the algorithms can seek matches for the job openings.

Employer Branding

Employer brand is a term used for describing more on the organization’s reputation. According to a research on LinkedIn, 75 percent job seekers research on the organization’s reputation before applying for the position. In case the company has a bad reputation, then these would have a tough time to attract candidates and may not find it easier to retain employees.

Candidate Experience

Candidate experience can be described as the perception for the recruiting process. It is actually based on the behavior and the attitude they come across when they go through the entire recruitment process. If the candidates are not happy with the experience, then they might not accept the job offer, and refer others to send across the applications to the company.

Talent Pools

Talent pool refers to a database of candidates who are well qualified and who have applied for jobs earlier. This helps in the long run when the HR professional has to close a job opening urgently. With every detail in the database, they simply have to skim through records and don’t have to spare time in seeking professionals through job portals.

Candidate Rediscovery

Candidate rediscovery will be the solution for recruiting in 2019. This saves time when thousands of resumes are gathered for previous job openings. While the company can use an application tracking system, potential candidates can be sourced without accessing the resumes. This enhances recruiting efficiency, reduces time, and increases competitiveness.

Candidate Relationship Management

Candidate Relationship Management is an approach for maintaining relationships with candidates for vacancies that may arise in future. While this is considered as a relatively new method, it could serve to be a solution for the challenges the HR industry normally faces.

Social Recruiting

Social recruiting has been among the recruitment trends for 2019. As the name implies, it refers to sourcing candidates through social networking sites such as Facebook, LinkedIn, Twitter, etc. The HR professionals may also post job openings on websites, forums, and job boards to look for applicants for the position. Once they start searching such sites proactively, they can build a relationship with the candidates and boost the confidence to apply for numerous vacancies.

General Data Protection Regulation (GDPR)

GDPR is nothing but a set of EU legislation clauses that would replace the current Data Protection Act. While the trend aids to probe into personal information, it would completely change the recruitment process in the year 2019. Introduced in 25 th May 2018, GDPR has been gaining popularity over a period of time.

Data-Driven Recruiting & HR Analytics

Data-driven recruiting employs recruitment methods which help for taking decisions through data acquisition. As far as the information is concerned, it is obtained from recruitment marketing systems and applicant tracking systems. With data-driven metrics, the HR professional can check out how the hiring strategy can be changed. Moreover, the data also offers insights and lets to check the areas that need to be improved.

Collaborative Hiring

Collaborative hiring is a method in which the recruiters and other team members work closely to find the right candidate. This eventually improves the quality of new hires and has a positive impact on the recruitment as well as the hiring strategy. As time passes by, the recruitment trends may lead to a significant drop in the turnover rate.

Strategic Alignment

It’s always essential to bear a strategic approach when hiring should be in sync with the overall business strategy. This means that it’s necessary to check the company’s goals and identify current and future skill gaps. Later, the HR executive should plan based on the results and what could really help for business growth.

Employee Referrals

Programs related to employee referrals offer most productive ways of hiring professionals. As per a research, it takes less time to hire referred candidates. It ultimately saves time because the HR executive doesn’t have to spend time in looking for candidates through online portals or other websites. They can focus on several other tasks or what they can do to improve the recruitment process.

Finally, with these recruiting trends for 2019, you must select a suitable trend depending on the requirements. You may face some challenges in the initial stage but the recruitment process is certainly simplified later.